In the video titled “Using ChatGPT for Advanced Keyword Research,” Jesse Cunningham introduces viewers to the concept of using ChatGPT as a tool for keyword research. The video aims to demonstrate a new process of utilizing ChatGPT to identify keyword opportunities that can lead to increased website traffic. This technique is particularly useful for bloggers, affiliate marketers, SEOs, business owners, and anyone seeking to improve their ranking on Google’s search results. The video covers various steps, including TOFU/MOFU/BOFU keyword research, funnel placement gradient, proof of understanding, and sorting by funnel placement scores. It also highlights the importance of comprehending the buying process and creating topical authority content hubs. Additionally, the video introduces the WordGalaxy AI tool and offers interested viewers access to the official version.
In the video, Jesse Cunningham explores how to effectively use ChatGPT for keyword research, providing valuable insights for bloggers in need of research tools. By following his step-by-step process, viewers can leverage ChatGPT to identify keyword opportunities and drive more traffic to their websites. From understanding the TOFU/MOFU/BOFU customer journey to sorting questions by funnel placement scores, Jesse reveals the power of ChatGPT for conceptualization and ideation. He emphasizes that while ChatGPT may not excel in regular keyword research, it proves invaluable in generating content ideas and understanding user intent. Overall, this video serves as a comprehensive guide for bloggers, affiliate marketers, and business owners seeking to enhance their SEO strategies and achieve higher rankings on search engine results pages.
Using ChatGPT for Advanced Keyword Research
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Introduction to ChatGPT for Keyword Research
ChatGPT is a powerful tool that can be leveraged by bloggers, affiliate marketers, SEOs, and business owners to conduct advanced keyword research. In this video, Jesse Cunningham introduces a new process of using ChatGPT to identify keyword opportunities and drive more traffic to websites. By understanding the buying process and funnel placement, users can create targeted content that resonates with their target audience. The video emphasizes the importance of utilizing ChatGPT for conceptualization and ideation, rather than regular keyword research.
Benefits of Using ChatGPT for Keyword Research
ChatGPT offers numerous benefits for keyword research. Unlike traditional keyword research tools that provide search volumes and fictitious data, ChatGPT offers a unique perspective and can generate insights that are difficult to gather elsewhere. By leveraging the power of natural language processing, ChatGPT can provide a deep understanding of customer journey stages, allowing users to identify the most relevant keyword opportunities. This in turn helps to optimize content for search engines and attract the right audience, ultimately leading to higher rankings on Google’s search results.
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Understanding the Buying Process and Funnel Placement
Before delving into the steps of using ChatGPT for keyword research, it is crucial to understand the buying process and funnel placement. The buying process consists of three stages: TOFU (top of the funnel), MOFU (middle of the funnel), and BOFU (bottom of the funnel). TOFU represents the initial stage where customers become aware of a product or service. MOFU is the stage where customers actively consider their options, while BOFU is when customers are close to making a purchasing decision. By understanding these stages, marketers can align their keyword research efforts accordingly and tailor their content to the specific needs of their audience at each stage.
Steps in Using ChatGPT for Keyword Research
The following steps outline the process of using ChatGPT for keyword research:
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TOFU Keyword Research: Start by asking ChatGPT a seed question that represents a TOFU query. For example, “Are chainsaw mills worth it?” ChatGPT will then provide a list of related questions that people are likely to ask prior to asking the seed question.
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BOFU Keyword Research: After exploring TOFU keywords, transition to BOFU keywords by asking ChatGPT a question that represents a bottom-of-the-funnel query. For example, “What specific features should I look for in a chainsaw mill?” Again, ChatGPT will generate a list of questions that align with the BOFU stage.
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Utilizing the Funnel Placement Gradient: To further enhance the keyword research process, create a new metric called “funnel placement” using a range of one to ten. The closer a question is to TOFU, the higher its score will be, and vice versa. This new metric helps prioritize keywords based on their relevance to different stages of the buying process.
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Proof of Understanding in Keyword Research: It is important to validate the accuracy of the funnel placement scores generated by ChatGPT. By asking ChatGPT to explain why it scored a question a certain way, users can assess the system’s understanding of the customer journey and validate their confidence in the generated scores.
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Sorting Keywords by Funnel Placement Scores: Once the scores have been validated, users can sort the generated keywords based on their funnel placement scores. This provides a clear hierarchy that aligns with the customer buying process and allows users to prioritize their content creation efforts.
TOFU/MOFU/BOFU Keyword Research
TOFU/MOFU/BOFU keyword research is a process that focuses on identifying keywords that are relevant to different stages of the customer journey. By generating a list of questions and topics for each stage, marketers can create content that caters to their target audience’s specific needs. TOFU keywords help create awareness, MOFU keywords assist in consideration, and BOFU keywords drive purchase intent. By addressing the customer journey comprehensively, marketers can effectively guide potential customers through the sales funnel, from awareness to conversion.
Utilizing the Funnel Placement Gradient
The funnel placement gradient is a metric created to assess the relevance of keywords to different stages of the buying process. By scoring each keyword on a scale of one to ten, based on its proximity to TOFU or BOFU, marketers can gain a clearer understanding of a keyword’s position in the customer journey. This gradient helps prioritize keywords and allows marketers to create content that resonates with customers at each stage. By utilizing the funnel placement gradient, marketers can optimize their content strategy for maximum impact.
Proof of Understanding in Keyword Research
Validating the accuracy of ChatGPT’s generated scores is crucial for ensuring the reliability of the keyword research process. By asking ChatGPT to explain its scoring methodology for specific questions, marketers can assess whether the system truly understands the nuances of the customer journey and the intent behind different queries. This step helps to reinforce confidence in the generated scores and ensures that the subsequent content creation efforts are aligned with the overall objective of driving conversions.
Sorting Keywords by Funnel Placement Scores
Once the keywords have been scored and validated, it is important to sort them based on their funnel placement scores. This sorting process provides a clear hierarchy of keywords that aligns with the customer buying process. By focusing on keywords that are closer to BOFU, marketers can prioritize their content creation efforts and cater to potential customers who are closer to making a purchase decision. Sorting keywords by funnel placement scores ultimately helps create targeted content that drives conversions.
Creating Topical Authority Content Hubs
One of the key benefits of using ChatGPT for keyword research is the ability to create topical authority content hubs. By understanding the customer journey and the different stages of the buying process, marketers can develop comprehensive content hubs that cover a wide range of topics related to their product or service. These content hubs establish expertise and authority in the industry, which not only attracts organic traffic but also helps nurture potential customers at each stage of the funnel. Topical authority content hubs are a powerful strategy for driving targeted traffic and generating conversions.
ChatGPT as a Tool for Conceptualization and Ideation
While ChatGPT may not excel in regular keyword research tasks such as providing search volumes and specific data, it shines in the areas of conceptualization and ideation. By leveraging the natural language processing capabilities of ChatGPT, marketers can generate unique insights and ideas for content creation. ChatGPT’s ability to understand the customer journey and provide relevant keyword suggestions helps marketers uncover untapped opportunities and create engaging content that resonates with their target audience.
WordGalaxy AI Tool: Introduction and Access
To further enhance keyword research efforts, Jesse Cunningham introduces the WordGalaxy AI tool. This tool, developed to complement the functionalities of ChatGPT, offers advanced features for keyword research and content ideation. Viewers are invited to access the official version of the WordGalaxy AI tool by filling out a Google form provided in the video’s description. Access to the tool is limited initially, with priority given to master class members who will receive lifetime access to the WordGalaxy Suite. By incorporating the WordGalaxy AI tool into their keyword research process, marketers can further optimize their content strategy and drive targeted traffic to their websites.
