In a partnership between Chronicle Books and Lego, the secret to finding boundless creativity has been unveiled. The publishing team at Chronicle Books reached out to Lego employees across the globe to uncover their insights on motivation, creativity, and innovation. The result is a deck of 78 cards called “How We Create,” which offers valuable advice and prompts for self-reflection. These cards are divided into five sections and provide a unique and practical approach to cultivating creativity. Whether it’s finding inspiration, overcoming challenges, or reflecting on one’s values, these cards serve as a valuable resource for anyone seeking to tap into their creative potential.
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Secret 1: Create a Space for Play and Creativity
Lego headquarters in Billund is a prime example of a workspace designed to foster creativity. In this innovative environment, every conference room, table, and workspace is equipped with Lego elements to encourage playful thinking and problem-solving. Building with Lego bricks not only engages employees’ hands but also helps them think and come up with creative solutions to challenges. By creating a playful atmosphere, Lego promotes a culture of creativity that allows employees to thrive. This secret reveals the importance of providing a space for play and creativity in the workplace, inspiring employees to think outside the box and come up with innovative ideas.
Secret 2: Finding Motivation for Creativity
Understanding what motivates employees to be creative or innovative is key to maintaining a high level of creativity in any sector. Lego employees shared their insights on the role of a creative spirit in driving success and happiness. Contrary to popular belief, creativity is not limited to traditional “creative” roles. Lego employees from various departments highlighted the importance of finding motivation and passion in their work, as it directly influences their creative output. This secret emphasizes the need to foster a creative spirit in all areas of an organization to drive innovation and achieve goals.
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Secret 3: Early Memories of Creating Something Original
Lego employees reflected on their earliest memories of creating something original, highlighting the importance of encouraging creativity from a young age. These childhood experiences shaped their creative abilities and laid the foundation for their future innovative work. By nurturing creativity in children, society can cultivate a generation of individuals with unique problem-solving skills and a passion for innovation. This secret emphasizes the significance of providing opportunities for children to explore their creativity and develop their imaginative abilities.
Secret 4: Lessons from Children about Creativity and Innovation
Lego employees have learned valuable lessons from children about creativity and innovation. Children possess unique perspectives and ideas that adults may overlook. By embracing a childlike mindset and being open to their insights, adults can tap into new realms of creativity and innovation. Lego employees highlighted the importance of listening to children, valuing their input, and incorporating their ideas into the design process. This secret stresses the importance of celebrating and embracing the creativity of children to inspire innovative thinking in adults.
Secret 5: Maintaining Creative Muscles
To maintain their creative muscles, Lego employees employ various strategies. Regular practice and exercise for creativity are essential to keeping the creative juices flowing. Lego employees engage in activities such as brainstorming sessions, creative workshops, and experimenting with new ideas. They also seek inspiration from different sources and expose themselves to diverse ideas and perspectives. Overcoming creative blocks and staying inspired requires ongoing effort and a commitment to nourishing one’s creative muscles. This secret provides insights into the strategies Lego employees use to continually fuel their creative energy.
Secret 6: Embracing Failure and Bad Ideas
Failure is an integral part of the creative process, and Lego employees fully embrace it. They understand the value of experimenting with and learning from bad ideas, as they often lead to breakthroughs and new innovative solutions. Taking risks and being unafraid of failure allows for boundless creativity and fosters an environment where employees feel comfortable exploring unconventional ideas. This secret highlights the importance of embracing failure and bad ideas as stepping stones to success and creativity.
Secret 7: Collaborating and Sharing Ideas
Collaboration plays a vital role in fostering creativity at Lego. Employees actively share ideas and work together to spark innovation. The power of collective creativity and diversity of perspectives is harnessed to solve complex challenges and develop innovative products. Lego promotes an inclusive culture that encourages employees to contribute their unique insights and collaborate effectively. This secret emphasizes the value of collaboration and the role it plays in driving creativity and innovation within an organization.
Secret 8: Balancing Structure and Freedom
Finding a balance between structure and freedom is crucial in creative work. Lego employees understand the benefits of having guidelines and constraints that provide a framework for their creativity. These guidelines enable them to focus their creativity and navigate complex tasks effectively. However, it is equally important to allow space for spontaneity and exploration. Balancing structure and freedom in creative work allows employees to channel their creativity within a framework while also fostering innovation and out-of-the-box thinking. This secret provides insights into how Lego employees strike this delicate balance.
Secret 9: Seeking Inspiration from Various Sources
Lego employees actively seek inspiration from various sources to fuel their creative work. They understand the importance of exposing themselves to different ideas and perspectives from nature, art, everyday life, and more. Drawing inspiration from diverse sources broadens their creative horizons and enables them to come up with fresh and innovative ideas. Lego employees find inspiration in the world around them, utilizing it as a catalyst for their creative process. This secret emphasizes the value of seeking inspiration from a multitude of sources to enhance creativity.
Secret 10: Continuing to Learn and Grow
Lego employees are committed to continuing their creative growth through ongoing education and acquiring new skills. They understand the value of staying updated with the latest technologies and trends in their field. Adapting to new tools and techniques allows them to push the boundaries of their creativity and constantly evolve in their work. Lego employees embrace a growth mindset, never settling for complacency, but always seeking opportunities to expand their creative abilities. This secret highlights the importance of continuous learning and growth in maintaining a high level of creativity.
