In the video titled “Learning Digital PR: Matt Diggity’s Experience and Expenses,” Matt Diggity shares his personal journey and expenses in learning about Digital PR. He provides valuable insights and strategies on how to obtain high-quality links for free through digital PR. The video is divided into different sections, each with its own timestamp, covering topics such as the introduction, backstory, transferring to in-house, data collection, contacting journalists, and the email pitch. Overall, the content aims to educate viewers on the process of digital PR and its potential impact on link building, while also highlighting the importance of timing, relevance, and scalability in creating successful digital PR campaigns. The author also discusses their experience with digital PR agencies and how they found better results by implementing a similar approach in their own efforts. They even provide a discount code for viewers interested in trying the services of Search Intelligence, an agency that consistently achieved good results in digital PR campaigns.
In the video, Matt Diggity shares his personal experience in learning digital PR, revealing that he spent nearly $100,000 on acquiring knowledge on how to obtain the best links for free. He explains that digital PR can be a waste of money if not done correctly, and emphasizes the importance of understanding the process and strategies behind it. Matt highlights his experiments with hiring different digital PR agencies, finding mixed results in terms of link acquisition. However, he discovered one agency, Search Intelligence, which had a unique approach to digital PR and consistently achieved good results. The video provides viewers with insights on executing successful digital PR campaigns, including the stages of ideation, data collection, and contacting journalists. Matt also shares valuable tips on creating compelling pitches and building relationships with journalists to increase the chances of getting their content published.
Backstory
In this comprehensive article, we will delve into the world of digital PR, discussing its process, importance, expenses, and potential successes. We will also explore the author’s personal experiences with digital PR, including their experiments with various agencies and their ultimate implementation of a unique approach for better results. By the end of this article, readers will have a solid understanding of digital PR and how to effectively utilize it for their own websites.
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Introduction
Digital PR has become a buzzword in the SEO industry, with promises of acquiring high-quality, authoritative links for free. As the importance of backlinks in search engine rankings continues to grow, website owners are eager to understand and implement strategies to obtain valuable links. In this article, we will explore the process of digital PR, its potential impact on link building, and the lessons learned from personal experiences.
Transfering to In-House
Before delving into the intricacies of digital PR, it is important to understand the journey that led to its exploration. The author, Matt Diggity, shares his backstory of spending nearly $100,000 to learn the ins and outs of digital PR. Motivated by the industry’s excitement and the success of competitors, the author sought out digital PR agencies to handle their link building efforts. However, the results were mixed, with some campaigns yielding excellent results while others fell short. This led the author to question the efficacy of outsourcing digital PR and eventually transition to an in-house approach.
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Process of Digital PR
Digital PR involves several crucial steps that are essential for success. The first step in the process is data collection. Whether through surveys, industry reports, or gathering existing data, the goal is to obtain valuable information that can be used to create newsworthy campaigns. The next step is contacting journalists. This can be done through tools like Prowley or Mukrck, which allow website owners to search for journalists based on their location, language, topic, and media type. Once the journalists are identified, the next step is crafting an effective email pitch that clearly communicates the relevance and value of the content being shared.
Importance of Timing, Relevance, and Scalability
Timing, relevance, and scalability are crucial factors in creating successful digital PR campaigns. It is important to identify trending topics that are currently on the minds of the masses. By aligning the campaign with these topics, the chances of getting coverage and obtaining valuable links increase significantly. Additionally, the chosen topic should be relevant to the website’s niche to ensure that the acquired links are meaningful and targeted. Lastly, scalability is important to consider, as campaigns should be designed in a way that allows for easy replication and adaptation to different niches and industries.
Expenses and Investment
Digital PR, like any other marketing strategy, comes with its expenses and investment requirements. The author shares their personal experience of spending nearly $100,000 to learn digital PR. While this may seem like a significant amount, it highlights the importance of investing in knowledge and expertise. However, the author also emphasizes the potential waste of money that can occur if digital PR is not executed correctly. It is essential to understand the intricacies of the process and implement strategies that will yield the best results.
Experiments with Digital PR Agencies
To gain a better understanding of the effectiveness of digital PR agencies, the author decided to experiment with hiring different agencies. The results were mixed, with some campaigns achieving excellent results in terms of link acquisition, while others fell short. This underscores the need to carefully evaluate agencies before committing to their services. However, one agency stood out from the rest – Search Intelligence. This agency had a unique approach to digital PR that consistently yielded good results.
Search Intelligence: A Unique Approach
Search Intelligence takes a different approach to digital PR, focusing on search intelligence and leveraging viral events. By analyzing search trends and viral events, Search Intelligence creates newsworthy campaigns that have a higher chance of garnering coverage and obtaining valuable links. This approach taps into the power of timely and relevant content, ensuring that the campaigns have maximum impact. The author was impressed by the results achieved by Search Intelligence and decided to implement a similar approach in their own digital PR efforts.
Implementing Search Intelligence’s Approach
Taking inspiration from Search Intelligence, the author implemented a similar approach in their own digital PR campaigns. By identifying trending topics, leveraging viral events, and creating newsworthy campaigns, the author was able to achieve better results over time. The scalability of this approach allowed for easy adaptation to different niches, increasing its effectiveness across various industries. The lessons learned from Search Intelligence’s unique approach proved invaluable in the author’s digital PR journey.
Results and Successes
Implementing the new approach to digital PR yielded positive results for the author. By focusing on timing, relevance, and scalability, the author was able to acquire high-quality, authoritative links for their websites. The success of the campaigns demonstrated the effectiveness of the strategies employed, reinforcing the importance of understanding and implementing the right digital PR techniques. It is important to note that while the results were positive, digital PR is an ongoing process that requires continuous evaluation and adaptation to stay ahead of the competition.
Conclusion
Digital PR offers website owners an opportunity to acquire high-quality, authoritative links for free. However, it is essential to understand the process and implement effective strategies to maximize the chances of success. Through personal experiences and experiments with digital PR agencies, the author learned valuable lessons about timing, relevance, scalability, and the importance of a unique approach. By implementing Search Intelligence’s approach, the author achieved better results and obtained valuable links for their websites. Digital PR is an evolving process that requires continuous learning and adaptation, but with the right strategies and approach, it can be a powerful tool for link building.
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