In the video guide “A Comprehensive Video Guide to Selling Digital Products on Etsy,” Alek provides a step-by-step tutorial on how to successfully sell digital products on Etsy in 2023. He covers various topics such as opening a shop, building listings, finding free mockups, utilizing mockups, creating effective titles and descriptions, selecting appropriate tags, pricing strategies, uploading digital products, handling large files, addressing concerns about digital art theft, the role of Etsy ads, and the time it takes to make sales. Alek emphasizes the importance of using mockups for listing images and offers tips on creating strong titles and tags to improve search engine optimization. He also shares insights on pricing products, managing sales and prices, personalization options, and utilizing additional listing details and refined descriptions for a more professional appearance. Alek’s goal is to help sellers understand the process of setting up and optimizing their Etsy shops to increase their chances of success.
In the introductory paragraph of the video, Alek shares his own experience of initially struggling to navigate Etsy’s platform before finding it easier with time and understanding. He assures viewers that opening an online store on Etsy takes only about five minutes and provides a detailed guide on selecting shop preferences and adding the first listing. Moreover, Alek advises viewers to use mockups for listing images, shows how to edit mockups using a free alternative to Photoshop, and encourages sellers to focus on strong titles and tags for better search engine rankings. The video concludes with Alek discussing other essential topics such as pricing correctly, uploading digital products, handling large files, addressing concerns about artwork theft, and the viability of using Etsy ads. He emphasizes the importance of consistently posting new listings to increase the likelihood of making sales and suggests having a larger inventory of hundreds of listings for a successful Etsy shop.
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Opening a Shop
To start selling digital products on Etsy, the first step is to open a shop. This process is quite simple and should only take about five minutes. Begin by visiting Etsy’s website and scrolling to the bottom of the page. Under the “Sell” section, click on “Sell on Etsy” and then select “Sell on Etsy” again. You will need to indicate if you will be selling full-time or not and then click “Continue” to proceed.
Next, you will need to choose a name for your shop. If you are struggling with ideas, you can use chat GPT to generate a list of Etsy shop name ideas related to your niche. Don’t overthink the name too much as it can be changed later. Once you select a name, fill out all the necessary personal tax information and credit card details for Etsy to charge you the 20 cent listing fee each time you post a new listing.
After providing your personal information, your shop should be open. Access the shop manager by clicking on the “Shop Manager” option in the top right corner of Etsy’s homepage. From the shop manager, navigate to the listings section on the left side of the screen and click on “Add Listing” in the top right corner. This will allow you to create your first listing and upload your digital product.
Building Your Listing
When it comes to listing digital products, using mockups for images is highly recommended. Instead of simply uploading your digital product as the photo, using mockups can make your listing more visually appealing. You can find mockups for free on websites like Freepik. Make sure to filter the mockups by selecting the PSD option.
Once you have downloaded a mockup, you can use a free alternative to Photoshop called Photopea to edit the mockup. Open the mockup file in Photopea and edit the image by double-clicking the layer where it says “Your Image Here”. Drag and drop an image of your digital product onto the mockup, and then export the final image as a JPG file.
Back on Etsy, you can drag and drop the edited image onto the first image slot in your listing. Consider cropping the image to make it larger and more visually appealing. It’s also a good idea to add additional photos that showcase more details of your digital product. These additional images can help reduce the number of questions or messages you receive from potential buyers.
After the image section, you will have the option to add a video if desired. However, including a video is not always necessary for digital product listings. Moving on to the title section, it’s important to create a strong title that incorporates relevant keywords. Analyze similar product listings on Etsy to identify keywords that top-ranking listings are using. Incorporate these keywords into your own title to improve the SEO of your listing.
When it comes to the listing description, it’s worth mentioning that the impact of the description on SEO is minimal. Therefore, it’s recommended to focus more on creating great titles and tags for your listing. The description can be fairly generic and can even be reused for all your digital products. Simply include the title of your product in the description section.
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Choosing the Perfect Tags
Tags play a crucial role in helping your listing appear in relevant search results on Etsy. To choose the perfect tags, you can refer to the top organic listings in your product category. Scroll to the bottom of these listings and look for the “Explore Related Searches” section. Each bubble represents a different tag used by these top listings.
Take note of the tags used by the top listings and create your own combination of tags based on this information. By using a combination of popular tags, you can increase the visibility of your listing and attract more potential buyers.
Pricing Correctly
Proper pricing is essential for attracting buyers and maximizing your profits. Researching what’s already working in terms of pricing can help inform your own pricing strategy. Look at top-selling listings in your product category and note the price range they are selling for. In general, digital products on Etsy tend to sell for around $7-8 for top listings.
Consider running sales and adjusting your prices accordingly. Offering discounts or promotions can help attract more buyers and encourage them to make a purchase. Keep an eye on your competition and adjust your prices if necessary to remain competitive in the market.
Uploading Digital Products
To upload your digital products to Etsy, you’ll need to compress them into a zip file. This helps ensure that the files are easily downloadable for buyers. Once you have created a zip file containing your digital product, simply drag and drop the file into Etsy when creating your listing.
Handling Large Files and Other Situations
In some cases, your digital files may be too large to directly upload to Etsy. In these situations, you can upload the files to external platforms like Google Drive or Dropbox. After uploading the files, you can then provide a link to them in a PDF format for buyers to download on Etsy.
If you’re sharing Canva template links or artwork links, you can use the same method mentioned above. Upload the files to a file-sharing platform and provide the links to buyers through Etsy.
Conclusion
Opening a shop on Etsy and selling digital products can be a rewarding venture. By following the steps outlined in this guide, you can easily create your first listing, optimize it with mockups, create a strong title, and choose the perfect tags. Pricing your products correctly and uploading them effectively is also crucial for success. By consistently adding new listings and striving to have hundreds of products available, you can increase your chances of running a successful shop on Etsy.
